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Corporate Event Planning 101: How to Plan a Corporate Event


Corporate events are frequently organized to convey company strategy, affect internal company behaviour, introduce a product or service, encourage, teach, or reward employees, or impact customers’ external behaviour toward the brand.

In many cases, they bring together firm workers, assist more extensive marketing or sales campaigns, encourage team successes, or amuse top executives.

Although conferences and meetings may take up part of your time for your function, having a skillset in meeting planning is only one aspect of corporate event planning. 

It’s important to approach each meeting with an awareness of the fundamental components of event management: research, design, planning, coordination, and assessment, whether you’re holding a 300-person product launch or a 15-person staff training. It is much simpler to envision and put together the numerous moving parts necessary to bring an event to life after it has been divided into these manageable stages. 

Here are some suggestions for planning a corporate event that your guests won’t quickly forget!

What’s Your Purpose?

When corporate event planning, knowing the purpose of the event should come first. You’ll be able to plan more successfully and express your ideas in a way your superiors will comprehend if you get a thorough grasp of the deliverables that important stakeholders want to attain.

After determining whether the event’s goal is, for instance, to increase brand awareness, communicate business strategy, introduce a new good or service, or just straight up rewarding your employees for a year of great work. You can set objectives, implement the necessary metrics to monitor progress, and identify the attendees’ demographics and expectations.

Set a Budget

To decide what kind of event you can put on, you must first know how much budget you have available to spend on it. It’s a good idea to set yourself a comfortable budget when corporate event planning and anticipate some extra padding room (of approximately 10%) in case you go over.

Don’t compromise on drinks or food, and keep individuals with particular dietary requirements in mind. Although it may not appear to be as important as other aspects of your corporate event planning, people are more forgiving of errors when they are not hungry or thirsty.

If alcohol is served at your company event, decide early because this will significantly impact your budget.

Figures from previous budgets help give a clearer sense of how much specific providers would charge if this is an annual event, like a Christmas party. Use them when asking providers for an initial price to make sure you are not being overcharged.

Choose a Venue

Finding a location that enables you to realize your idea is an important part of planning a corporate event once you’ve decided what kind of event you want to organize and laid out a budget. Location is crucial for attendance, so choose a place in an accessible location with a lively ambiance so that attendees feel at ease and are eager to travel.

At Le Tréport, we strive to go above and beyond to make your event a memorable experience that everyone will enjoy.

Your senses and the senses of your guests will be captivated by Le Tréport. We pride ourselves on our gorgeous 32,000-square-foot modern corporate event venue in Mississauga with marble floors, glittering chandeliers, and an unrivalled dining experience. Le Tréport offers a beautiful on-site chapel with enough natural light for your event. We sincerely invite you to celebrate your corporate event in one of our four magnificent ballrooms, sure to wow your guests.


Catering is an essential component of any corporate event planning. 

Finding important profile information about your visitors will help you with meal choices. Ethnic origins, dwelling areas, previous event attendance frequency, and professional levels are all aspects to consider. 

Your menu may need to meet several demographics and dietary restrictions at times. You may get a head start on creating an inclusive menu by conducting adequate research and guest screening ahead of time.

The Le Tréport menu features our in-house catering for your next event at any of our locations. Consult with our great chefs and waitstaff to communicate your idea for the big occasion, and then leave the rest to us.

Our in-house catering in Mississauga is familiar with the event location, ensuring that food and beverage service works smoothly. They’re also quite adaptable and capable of executing a variety of cuisines.

With food taken care of, you have one less thing to worry about, allowing you to concentrate on other aspects of the event.

Promote Your Event

Planning the perfect corporate event is one thing, but if no one knows about it, no one will attend. As a result, finding innovative ways to spread the word is critical. You may just send out invites for a modest event with a small guest list, but for larger gatherings, you must be more daring.

You may use a variety of strategies, depending on the nature of your events, such as teaser emails, social media channels, a customized website, and a mobile event app. You may also want to design and print posters, flyers, and other event-related materials to keep the event top-of-mind and anticipation high.

Make sure to take advantage of technology when planning a corporate event! Most event apps include features that keep participants up to speed with all the information they need leading up to and during the event and the ability to submit feedback to speakers and organizers. Event information may be easily put into an existing event container app using spreadsheet templates, or event teams can construct their own custom-branded event app to utilize for various events and conferences throughout the year.

If you’re planning a corporate event and looking to book a Mississauga banquet hall, look no further than Le Tréport. Call us today at 905.276.7729, or email us at info@letreport.com and book your consolation with us today! Le Tréport is dedicated to offering visitors unparalleled service and an unforgettable experience.